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We’re changing the way
we talk about money.

When it comes to finance, things can get complicated quickly. Oiyo is a consolidated online resource dedicated to making your financial decisions a whole lot easier. We want to empower our readers to take control of their money and make smart choices.

Whether you want to learn more about investing, find the perfect home loan or refinance an existing loan, we want to help you get the most bang for your buck. So don’t just set and forget. Get informed and get your money working for you.

About Oiyo

We’re on your side.

Oiyo is 100% free and privately owned. We are not owned or influenced by any bank or financial institution. We make our money from on-site advertising, brand reviews and referrals to service providers. Any referrals we may give you are purely suggestive and you are under no obligation to follow through with them.

At the end of the day, no one knows your money like you do. While we do our best to ensure all information on our site is helpful, accurate, and up to date, our writers are not qualified financial advisors. We encourage you to consult with a professional if you are seriously considering any major financial decisions.

To learn more about our fact checking process refer to our Quality Assurance Policy.

Our story.

The idea for Oiyo first found it’s roots in digital agency, Leadpal, and a small team’s big desire for consumers to demand more.

After years of working with FinTechs and other financial service providers to perfect their consumer journeys, we kept asking ourselves:

How could we change the conversation around money?

Finance plays such a big role in our day-to-day lives. Yet, many of us are given only the basic tools growing up and even more of us are unsure how to approach the topic in this increasingly complex world.

As a team, we quickly realised that we - and other consumers like us - were selling ourselves short when it came to our providers. So, rather than continuing to operate behind the scenes, we wanted to step out on our own and advocate for real financial literacy through an unbiased platform we called, Oiyo.


Oiyo aims to empower readers to take control of their money and make smart choices.

Quality guaranteed

Oiyo is committed to ensuring all information on our site is current, accurate, and trustworthy. As a result, we require all of our contributing writers to adhere to our Editorial Guidelines and overall writing ethos.

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Our writing ethos

When it comes to our writing, we work hard to ensure that our content is:

1. Informative

Oiyo is here to educate not sell. We explain and discuss different brands or financial options, without demonstrating bias.

2. Insightful

We’re here to help consumers like you do more with your money, so we aim to be comprehensive in our coverage of all topics.

3. Concise

Only have a few minutes to spare? No worries. Our content is easy to read and skimmable, helping you find the information you’re looking for.

4. Factual

Above all, accuracy is what we strive for. We do our research thoroughly and ensure authority, objectivity and fairness.

Want to advertise on our site?

Exponential growth and a cult following have led to Oiyo being highly sought after. If you want your brand featured on our site or socials, hit us up. We'd love to hear from you!

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